I’ve had this theory about technological innovation for a while and I’ve been thinking about it again last week while on a lovely break in Tuscany. This is by no means anything I have researched, just a gut feeling.
Why is it that the further north you go in Europe the better technological innovations you get? The Swedes are the most prolific digital heads and the work coming from Sweden is always groundbreaking and new and beautiful. Skype, Spotify – Swedish. Nokia – Finnish. To name a few. Can anyone think of an Italian or German example?
Know what? I think it’s the weather. It’s no coincidence that the UK with it’s rubbish weather is so far ahead with digital life and the uptake of digital innovations and interactive campaigns. In Sweden it’s dark most of the year. What do you do? You make stuff. In Italy it’s outside life. Piazza, pizza.
Yes, I am sure it’s the weather.
I am a digital addict, I love everything about it. I live my life online trough Twitter, Flickr you name it.
But here’s the thing. Sitting outside a farmhouse in the middle of Tuscany with fireflies buzzing and crickets chirping, slowly getting drunk on the best wine in the world, even I don’t need Twitter.
Just pen and paper will do.