Normally I am not one for reblogging other people’s bloggings, but I make an exception for Mr Faris and his genius. The kind of films the internet likes:
Leave out all that stuff about the product. As much as you can anyway.
Make people feel something nice, link that association to your brand.
Give people things to copy, or respond to, or play with.
Don’t take yourself or your brand too seriously.
(The internet also likes silly hat memes.)