Aretha’s hat and films the internet likes

Normally I am not one for reblogging other people’s bloggings, but I make an exception for Mr Faris and his genius. The kind of films the internet likes:

Leave out all that stuff about the product. As much as you can anyway.

Make people feel something nice, link that association to your brand.

Give people things to copy, or respond to, or play with.

Don’t take yourself or your brand too seriously.

aretha’s cadbury hat, originally uploaded by Flo Heiss.

(The internet also likes silly hat memes.)


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