Half asleep on the train

This is the sort of thing going on in my head whilst being semi awake on the train. This is an ad for a career change book I saw in today’s Guardian.

Besides the fact that there are too many of those type of books cluttering people’s minds already, what struck me about this ad is this.

It uses that old cliché of turning (your old career) from a caterpillar into a (your new career) butterfly. So far so boring. What got me thinking is the fact that the caterpillar is a Swallowtail and the butterfly is a Tortoiseshell.

It could mean that this ad is either done by someone that knows nothing about insects or by someone who knows a lot about them.

It seems to suggest that you can better your career AND change into a different job…or maybe not…I need to get out more. Back to sleep…umgzzzzzzzzzzzzzzzzz

From ugly to beautiful, originally uploaded by Flo Heiss.


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