(Excerpts from an interview in Campaign 18.May 2007)
I think this is echoing a lot of the stuff I’ve been thinking about recently.
Maeda: “[…] what connects companies with their consumers […] has to be real and not just spin.” “[…] in the post-digital age, false advertising is no longer possible.”
You will be found out if your advertisement lies.
Maeda: “Choosing the right technologies, combined with a truthful message, and implemented with humour, […]”
Not enough funny stuff in digital.
Maeda: “Perhaps the challenge of brand-makers [and agencies] in the next decade is to impose upon product/experience manufacturers to simply make better products.”
Good products don’t need advertising.