The way Maeda sees it

(Excerpts from an interview in Campaign 18.May 2007)
I think this is echoing a lot of the stuff I’ve been thinking about recently.

Maeda: “[…] what connects companies with their consumers […] has to be real and not just spin.” “[…] in the post-digital age, false advertising is no longer possible.”

You will be found out if your advertisement lies.

Maeda: “Choosing the right technologies, combined with a truthful message, and implemented with humour, […]”

Not enough funny stuff in digital.

Maeda: “Perhaps the challenge of brand-makers [and agencies] in the next decade is to impose upon product/experience manufacturers to simply make better products.”

Good products don’t need advertising.



Maeda_in Campaign.JPG, originally uploaded by Flo Heiss.

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