Why is it that most modern logos are blobs?

I am a huge fan of Wim Crouwel (go and see him talk at the D&AD President lectures), I’m also very much liking Wolfgang Weingart’s work, Karel Martens is not bad either and of course Josef Müller Brockmann can’t miss from this list. I have also recently re-discovered Otl Aicher. Is it possible that I like their work because they tend to produce “flat” work?

Have you seen the new, “flat” and very beautiful Stella posters and how they jump at you in a cluttered threedeeified world? There seems to be a trend to bevel everything. Look at Susan Kare’s fantastic icon designs and compare them with the 3D-ness of OX. Surely screen resolution has become higher over the years, but is that really reason for everything to be bevelised?

Untitled-1.jpg, originally uploaded by Flo Heiss.


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