I started here.

In 1998 I applied for my first job as a junior
designer at Razorfish in London. The creative
director luckily was in New York that day, the
design director saw something in me and gave
me a break. Thanks Mr Sonley!
The first ever website I designed was this one:
Oddbins.com. At the time the standard screen
resolution was 800×600 and the site was optimised
for Netscape.
I made a font for the headlines with Fontographer
using my handwriting. The drawings were
animated gifs.

See more people’s over at D&AD Flickr

Read this first: We have become connoisseurs of esoterica and irrelevant award-chasers.

I fear reality is less quote, blog or twitterable.

I live in a tiny village in the middle of Hertfordshire. Once a week I meet up with friends in my local pub. A builder, an electrician, a stay at home dad and a patent lawyer. Quite a good cross section of society I think. As far away from “adland” as you can get. Sometimes I tell them what I do and of course they haven’t heard of any of the campaigns I have worked on. The advertising they remember is at best 5 years old. The only thing they know about is curiously Spotify.

We quite frequently talk about music. And one question keeps coming up: Who is the biggest, relevant band on the planet at the moment. Not the one you like best. The biggest. Ask yourself. It’s not easy. U2? Are they still relevant? Coldplay? Biggest? Who is it? Metallica? AC/DC? The Stones? No. We always draw a blank. It used to be clear: 70s Genesis/Led Zep/Pink Floyd, 80s Madonna/Prince/Michael Jackson, 90s Guns’n Roses.

I have a feeling that the times of big global fame are over.

People have their very, very personal cultural favorites.

Could this be the reason that we need those god-awful awards entry films (we make them too at Dare) for juries to understand the context of a campaign, a banner, a Facebook app? Maybe just like in music, it’s not possible anymore to create truly globally famous pieces of work?

Here’s an idea to revamp awards shows: let’s get a room full of builders, lawyers and electricians and ask them if they have heard of a piece of work – most show of hands wins the Grand Prix.

In the meantime I have made it my mission to create the next Whassup. It’s not going to be easy, but I will try to have fun along the way.

*untrue attention grabbing headline

It’s really hard to predict what flies on tweb. This is.



Twitter Fire Action, originally uploaded by Flo Heiss.



texascsm, originally uploaded by Flo Heiss.

I think…

Head vs Heart

June 15, 2009



Per-Kirkeby-Fweiss, originally uploaded by Flo Heiss.

The upcoming Per Kirkeby exhibition at the Tate Modern got me thinking about art again. In my love for art I am a bit schizophrenic. On the one hand I love art that comes from the heart, no conceptual bullshit just paint and canvas, pure beauty like Per or Cy

On the other hand I love conceptual art like Fischli+Weiss, Joseph Beuys or Dieter Roth.

Art comes in two types. Head and heart.

Could it really be that simple?

Maybe it is. That simple.

Ok. ok. We *might* have made this at Dare to promote theVodafone Taxi Grandprix

F**** Digital

June 12, 2009

Find this and more “hilarious” Ts at my brand new online shop Doofer’s Ts.

Go Team Bremsstreifen!

June 11, 2009

I am addicted to this thing by Dare that’s just gone live:

10 taxis in 5 cities across the UK. Pick two drivers and see if they cover the entire Silverstone race distance first.
You can swap cabbies any time if they are not doing their job.

My money is on Saeid in Manchester and Andy in Cardiff. Come on guys!!!!!

See if you can beat me here: http://taxigp.vodafone.co.uk/

Mind you I have only clocked up 16 pathetic kilometers so far…

I have been collecting images and videos off of the web for over a decade now.
Yesterday I decided to dive randomly into my collection and post some of the images and vids up here on Ketchup Im Herrgottswinkel. I have used up all my tumblr bandwidth for the day, but i will be back tomorrow with more weirdness and specialties.

…but blogging all of a sudden seems a bit quaint. Anyone else? Might be just me.

I am sure I will get back to it eventually, but at the moment stuff happens so fast and I am having too much of a good time on Tumblr and Twitter my iTouch and Flickr