Whassup D(igital)?
October 27, 2008
Advertising and marketing are at their most effectife when they create pop culture, and boy, I wish I knew how to create it. Flat Eric became pop culture and of course the Whassup ad. I love this TV ad, still so funny after 10 years.
Now, imagine this ad having been made today, in a digital world. At the time YouTube and none of the other 2.0 things did exist. The viral versions of this idea got shared by email which restricted the activity to a certain filesize (1MB attachments where just about possible at the time). Today Whassup would fly around the net in no time. It’s such a simple, stupid word that is instantly ownable and invites participation. A true piece of popculture at the heart of what in essence is a product demo: A dude having a beer on a sofa.
This is what I want to do. I want to create the next Whassup for the digital world.
I have been using Whassup in presentations recently and now to my delight I have found this updated version. Enjoy.
October 27, 2008 at 11:03 am
Shame Budweiser didn’t get behind the new version – the disclaimer at the end making it clear this is nothing to do with Anheuser-Busch. They were big Republican backers tho i think – and are Belgian now, so probably don’t care.
October 27, 2008 at 4:42 pm
But you’re thinking Film. Why film? Is LOLCATS or something like OMG not the equivalent to Whassup?
October 27, 2008 at 5:08 pm
Yes it is, but LOLCATS is not done for a brand…
October 28, 2008 at 2:59 pm
good point
June 24, 2009 at 8:41 am
[...] the meantime I have made it my mission to create the next Whassup. It’s not going to be easy, but I will try to have fun along the [...]